Privacy Policy for ShelfEx-ShelfScan (Mobile App & Web Portal)
Effective Date: April 17, 2025
ShelfEx-ShelfScan ("we", "our", or "us") operates the ShelfEx-ShelfScan mobile application and the ShelfEx-ShelfScan web portal (together referred to as the "Service"). We are committed to protecting your privacy and ensuring compliance with international privacy regulations, including:
- General Data Protection Regulation (GDPR) (European Union)
- California Consumer Privacy Act (CCPA) (United States)
- Digital Personal Data Protection Act (DPDP Act) (India)
- Other applicable national and sector-specific privacy laws
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our service. By using the Service, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect the following types of information depending on how you interact with our mobile application and web portal.
a. Information Collected via Mobile App
- Camera Access: Required to scan and capture images of shelves or products.
- Microphone Access: Used for recording voice notes, if applicable.
- Storage Access (Read & Write): Allows the app to save images or reports locally and retrieve them when needed.
- Location Data (Fine & Coarse): Used for geo-tagging shelf scans or visits, subject to user consent.
- Internet Access: Required to sync data with our secure servers.
- Device Information: Includes device ID, operating system version, app version, and crash logs.
b. Information Collected via Web Portal
- User Credentials: Name, email, and password when you create or log in to your account.
- Business Data: Information entered during usage, such as reports, analysis, shelf data, or uploaded images.
- Browser and Usage Logs: Includes IP address, browser type, access times, pages viewed, and referring URL.
- Uploaded Files: Files you upload via the web portal interface.
2. How We Use Your Information
- To provide, maintain, and improve our services
- To enable core functionalities such as scanning, data syncing, and report generation
- To communicate with users regarding updates, support, and service notifications
- To prevent fraud, unauthorized access, or abuse of the Service
- To ensure regulatory or legal compliance (if applicable)
We do not use your information for advertising or marketing without your explicit consent, nor do we sell or rent your personal data to third parties.
3. Sharing of Information
We do not share your personal information unless required or permitted under applicable laws. Data may be shared only under the following conditions:
- With user consent for specific services
- With third-party service providers under strict contractual security measures
- For legal or regulatory purposes
- In cases of mergers or acquisitions, where data transfers comply with international privacy regulations
4. Data Security
- End-to-end encryption (AES & HTTPS protocols)
- Secure authentication methods (MFA, access controls)
- Regular security audits and vulnerability assessments
While we take significant precautions, no data transmission method is entirely secure. Users should follow best practices to safeguard their accounts.
5. Data Retention & User Rights
We retain personal data only for the necessary duration to fulfill the purposes outlined in this policy or comply with legal obligations. Users may:
- Access and request copies of their personal data
- Request corrections to inaccuracies
- Request data deletion under applicable laws
- Withdraw consent for data processing
To exercise these rights, contact us at: support@shelfexecution.com
6. Cross Border Data Transfers
- EU-US Data Privacy Framework
- Standard Contractual Clauses (SCCs)
- Adequacy decisions for recognized regions
7. Children’s Privacy
The Service is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If such data is discovered, it will be deleted promptly.
8. Third-Party Services & Integrations
Our app or portal may contain links to third-party websites or integrations. Their privacy policies may differ, and users should review them separately.
9. Changes to This Privacy Policy
We may update our Privacy Policy periodically. When changes occur, we will update the effective date and notify users where required.